The WeedHead | Dasheeda Dawson
Dasheeda Dawson is The WeedHead - a Cannabis executive, digital growth hacker, and brand equity builder. Featured across multiple media outlets & conferences, including Entrepreneur, iONE Digital, Cannabis World Congress & Business Expo and Women Grow, Dasheeda is a corporate cross-over pioneer helping Cannabis brands “Hack into Mainstream America” with real talk, top-ranked training and digital expertise. From Target to THC, she has successfully launched and managed multi-million dollar brands for companies such as Target Corporation, Victoria’s Secret and Fullbeauty Brands prior to transitioning to the Cannabis industry. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University in 2001.
Currently, Dasheeda is the Founder & President of MJM Strategy (f/k/a MaryJane Marketing), a digital-focused Cannabis consulting group leading the re-branding of the Cannabis industry. More recently, she also became the Founder of The Higher Community Corporation (THC Corp), the industry’s first digital Cannabis business accelerator, with a focus on cultivating diversity-owned businesses within the industry. A member of the Executive Leadership Team, she is the Chief Strategy Officer of Minorities for Medical Marijuana (M4MM), helping to lead the "Diversity in Cannabis" national campaign.
An Urban Girl - Suburban mom, Dasheeda co-resides in Las Vegas, NV and Brooklyn, NY with her 14-year old son, Jordan and her fierce, funny and fabulous sister, Big Ice - host of the all-female Cannabis podcast, She Blaze.