3 Must-dos to Prepare for When Cannabis is Federally Legal

(Originally published on Entrepreneur.com on 9/5/17) On August 1, 2017, Senator Cory Booker (D-NJ) introduced The Marijuana Justice Act, an unprecedented bill that, if passed, would legalize marijuana nationwide. Although most regard the bill as “unpassable”, current cannabis industry entrepreneurs should have at least been prompted to consider the possibility of operating a cannabusiness within a more mainstream […]

rebrand cannabis dasheeda dawson digital strategy marketing

Why Cannabis Entrepreneurs Should Start Calling Marijuana Its Rightful Name

I’m not saying all consumers should stop using the long-standing, underground, street nicknames for Cannabis. I am partial to calling the plant “Trees” or “Green” — my not-so-subtle way to communicate with fellow users in the past. However, nicknames are generally only used with family and close friends. And I would argue that the general […]