The WeedHead | Dasheeda Dawson
Dasheeda Dawson is The WeedHead™ - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign, Entrepreneur.com, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is the President of Flora Buffalo, a highly anticipated high-tech cannabis campus integrating innovative cannabis operations and community impact. She is a corporate crossover pioneer spearheading the “rebranding” of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria’s Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University.
Dasheeda is the author of How to Succeed in the Green Rush, a top-selling workbook for entrepreneurs, contractors and professionals looking to transition their skills into the legal cannabis industry. Originally conceived to document her experience, The WeedHead™ brand has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM).