Cannabis trailblazer Dasheeda Dawson – The WeedHead™ made history on New Year’s Eve by ushering in 2019 on a Times Square Billboard, along with her sisters and business partners. The Cannabis CEO’s debut marked the first minority-led cannabis company featured under the bright lights of the iconic strip. Dawson used the once-in-a-lifetime moment to showcase her bestelling workbook ‘How to Succeed in the Green Rush,’ which distills her boundary breaking experience into a personalized guide for launching a business or career in the industry.
An eleven billion dollar industry growing at 30% annually, Cannabis could be represent the greatest economic opportunity of our lifetimes. After many meetings as the only woman and African-American in the boardroom, Dawson created the workbook to educate aspiring entrepreneurs and help them create a roadmap for success, making the space more inclusive in the process. Thousands have already purchased the book and begun charting their paths to success.