How to Start and Market Your CBD Company

(Originally published on GreenEntrepreneur.com August 21, 2018) Cannabis is big business and big news. The public is being inundated with information– whether it’s about legalization in a new state or an entire country (Hey, Canada!), products or investment opportunities – “green” is the new black. When it comes to cannabis and its many benefits, THC [Tetrahydrocannabinol], […]

5 Reasons Why Diversity, Equity and Inclusion Are Essential in the Cannabis Industry Business

(Originally published Entrepreneur.com on August 13, 2018) The cannabis sector is one of America’s fastest growing industries. Thirty states have passed medical marijuana laws, and nine of those allow adult use. Nearly two-thirds of Americans support legalization. Despite the influx of consumer interest and cash, people of color are increasingly being left out of the green […]

Why Your Cannabis Business Is Failing & How You Can Fix It

(Originally published on GreenEntrepreneur.com October 27, 2017 ) When it comes to cannabis, most entrepreneurs have a major benefit — it’s an easy sale. If you grow it (then trim it, process it and market it) they will come. With the ever-expanding cannabis industry comes the proliferation of vendors and subsequently, competition. This problem prompts the question, […]